Rafaela Leads
The Problem Our Process The Offer The Founder Book a Discovery Call
Specialist Appointment Setting

Predictable Client Pipelines
for Tech Recruitment.

A specialist, performance-based partner for tech recruitment agencies looking to scale with consistency and less noise.

2

Pilot Spots Remaining

100%

Pay-Per-Call Model

£0

Setup Fees

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The Challenge

Why growing a tech recruitment agency is harder than it should be.

01

The Feast and Famine Cycle

Revenue holds up when your consultants are delivering. When they get busy, business development quietly stops. By the time a placement closes, the pipeline has already dried up and you are starting from scratch again.

02

The Cost of an In-House SDR

Hiring someone for business development means salary, employer NI, onboarding time, and a long ramp-up period before results appear. For a specialist agency, that is a significant bet to place before a single call is booked.

03

Outreach Without a System

Cold outreach without a clear system produces poor results and can quietly damage your domain reputation over time. Without considered targeting and a proper sequence, the effort rarely converts to anything meaningful.

Our Process

Research first. Outreach second.

Every approach we send is grounded in genuine market intelligence. We identify the right companies at the right moment, so conversations start with context rather than cold air.

01

Understanding Your Agency

Before anything goes out, we spend time understanding your agency properly. Who you place, the types of clients you have worked with, how you communicate, and what a good fit looks like for you. We use this to map your ideal client profile and write outreach that sounds like it came from your team.

02

Market Mapping

We build a list of target companies based on your ideal client profile, looking at growth stage, headcount, and sector. Every name on the list is there for a reason.

03

Hiring Signal Research

We track live indicators like open roles, funding rounds, and team expansion patterns to find companies entering a hiring cycle. Timing matters, and we pay close attention to it.

04

Personalised Outreach

Each message is written with the specific company and contact in mind, in a tone that reflects your agency. We track what subject lines, angles, and pain points get the best response rates, and refine the approach continuously so performance improves over time.

05

Qualified Conversations

You receive booked calls with decision-makers who are open to the conversation. Your team shows up prepared, with context already in hand.

Every contact in your pipeline should be a conversation worth having. That principle shapes every targeting and copy decision we make.

Limited Availability

The Founding Partner Pilot.

2 Founding Partner Spots Available

No Setup Fees

You engage with zero upfront cost. The pilot is structured to demonstrate what we can deliver before any longer-term arrangement is considered.

Pay Per Call

You pay only for qualified discovery calls booked into your calendar. Our interests are directly tied to yours.

Preferred Pricing, Locked In

Founding Partners retain their pilot rate for the duration of the partnership, regardless of how our pricing evolves. It is a genuine benefit for moving early.

Fully Managed

Research, prospecting, copywriting, sequencing and follow-up. We handle the process end to end so your team can stay focused on placing candidates.

Both spots will close once filled. There is no waiting list.

Claim Your Founding Partner Spot

The pilot is open to established tech recruitment agencies with a defined specialism and an appetite for consistent new business.

The Founder

Built on the belief that good outreach starts with good research.

Rafaela Leads was built for specialist tech recruitment agencies that want to grow without taking on the overhead of an internal sales function. The model is straightforward: we find the right opportunities, open the right doors, and hand them over ready for a real conversation.

Most agencies already know exactly what kind of clients they want to work with. What they need is a reliable way to get in front of them at the right moment, with the right message. That is the gap Rafaela Leads exists to fill.

We work with a small number of clients deliberately, because the quality of the work depends on it.

How We Work

Precision Over Volume

A smaller list of well-researched targets will always outperform a large list of guesses.

Performance-Based

We only get paid when we deliver. That alignment shapes every decision we make.

You Know What Is Going Out

You sign off on the messaging before a single email goes out. Each week you receive a short summary of emails sent, replies received, and where conversations stand.

Two spots. No pressure. Just a conversation.

A 15-minute call is enough to establish whether there is a genuine fit. If there is, we will talk through what working together would look like.

Book a Discovery Call